Our Work
Illustrative creative and campaign plans made for fictional brands — showing how Social Options thinks, plans and produces. Not client results.
Important
Sample work — not client results
Social Options is building its public portfolio. Rather than show invented logos or numbers, this page shows illustrative creative and campaign plans for fictional brands, so you can see how we think and the quality we produce. We’re happy to walk through relevant work in more detail on a call.
Creative samples
Ad creative across platforms
Sample case studies
How we’d approach real briefs
Hypothetical, fictional brands — written to show our full process from challenge to measurement. No real clients or results.
D2C skincare launch
Instagram + TikTok discovery, Google Search capture, catalog retargeting.
Local services lead gen
Google Search, Facebook lead ads and offline conversions for qualified jobs.
Food-delivery app growth
TikTok, Snapchat and Shorts optimized toward first orders.
Sample campaign plan
How we’d approach a launch
Illustrative plan for a fictional D2C skincare brand launching a new product:
- MeasureGA4, GTM, Meta Pixel + Conversions API and TikTok Events API verified before launch.
- ProspectInstagram Reels and TikTok with three hooks and two angles per format.
- CaptureGoogle Search on brand and product terms to catch demand created by social.
- RetargetCatalog ads and UGC testimonials for viewers and site visitors.
- ScaleBudget moved weekly toward the best cost per purchase; creative refreshed every 2–3 weeks.
This is an example of our planning approach, not a record of a real campaign or its results.
Want a plan like this for your business?
Share your goals and we’ll outline an approach on a free strategy call.