Services

YouTube Ads Management

Video that builds demand and drives action — scripted for the first five seconds, targeted with intent, and measured beyond views.

In-stream · In-feed · Shorts · Bumpers

What we run on YouTube

  • Skippable in-stream. Ads that play before or during videos; you pay when viewers engage, so the hook matters.
  • In-feed video. Ads in YouTube search results and recommendations that invite a click to watch.
  • Shorts. Vertical, fast-paced video for the Shorts feed — often repurposed from TikTok and Reels concepts.
  • Bumper ads. Six-second, non-skippable spots for reach and message reinforcement.
Illustrative sample · fictional brandWeekend away?We’ve got you.Ad · Orbit Travel · 0:06Plan your trip
YouTube Ads — sample creativeAn illustrative example of the kind of creative we produce for this platform.

Our approach

How we manage YouTube Ads

Strategy

Audience research, offers and KPIs agreed before launch.

Build

Account structure and campaigns designed around your goals.

Optimize

Weekly reviews of bids, audiences, creative and budget.

  • Audience strategy using custom segments, remarketing and placements
  • Scripts and hooks written for skip behaviour
  • Sequencing from awareness to action
  • Brand-safety controls and placement reviews

Measurement

Tracking that you can trust

YouTube runs through Google Ads, so conversions, view-through behaviour and GA4 data sit in one place. We set expectations on what video can and cannot be credited for.

See our tracking & analytics service →

Who it’s for

A good fit if…

Brands with a story to tell, products that benefit from demonstration, and advertisers ready to invest in video creative.

Results depend on your market, offer, budget and creative. We’ll be honest in the strategy call about whether YouTube Ads is the right place to start.

FAQs

YouTube Ads questions

Do I need professional video?

Not always. Clear, well-paced videos made from product footage, screen recordings or UGC-style content often perform well. We advise on what to produce for your budget.

Is YouTube only for awareness?

No. With the right audience and offer, YouTube can drive leads and sales — though it usually works best as part of a wider mix with search and retargeting.

Related services

Google Ads

Explore how we run Google Ads.

Google Ads →

Facebook Ads

Explore how we run Facebook Ads.

Facebook Ads →

Instagram Ads

Explore how we run Instagram Ads.

Instagram Ads →

Talk to us about YouTube Ads

Book a free 30-minute strategy call. We’ll review your goals and current setup, and suggest a realistic plan.