Paid media agency · Google · YouTube · Meta · TikTok · Snapchat
Ads that earn their budget.
Social Options plans, builds and optimizes paid campaigns across Google, YouTube, Facebook, Instagram, TikTok and Snapchat — with the creative, tracking and reporting to back every decision.
Platforms we manage
- Google Ads
- YouTube
- TikTok
- Snapchat
What we do
Full-funnel paid media, under one roof
One team owns the strategy, the creative and the measurement — so nothing gets lost between agencies and every channel is judged on the same numbers.
Search & video
Google Ads and YouTube campaigns that capture demand and build it — Search, Performance Max, Shopping, Demand Gen and video.
Paid social
Facebook, Instagram, TikTok and Snapchat campaigns built around audiences, offers and creative that stop the scroll.
Creative & production
Ad concepts, hooks, scripts and edits made for each platform — and a testing plan to find what actually works.
Tracking & analytics
GA4, Google Tag Manager, pixels and server-side conversion APIs set up properly before we scale spend.
Budget management
Budgets allocated by results, not habit — moved between campaigns and platforms as the data comes in.
Clear reporting
Plain-English reports on spend, conversions and cost per result, with the next actions we recommend.
How we work
From strategy to optimization
A repeatable process, adapted to your business, your margins and your sales cycle.
- DiscoverGoals, margins, past results, customers and competitors — what success actually means for you.
- PlanChannel mix, audiences, offers, budget split and the KPIs we will be judged on.
- BuildTracking first, then accounts, campaigns and launch creative for each platform.
- TestStructured creative and audience tests with clear hypotheses and enough spend to learn.
- OptimizeWeekly optimization, monthly reviews and budget moved to what is working.
Selected work
Sample creative & campaign thinking
The examples below are illustrative samples made for fictional brands to show our approach and production style. They are not client results.
Why Social Options
What you can expect from us
- Senior attention. The people who plan your campaigns are the people who run them.
- Measurement before scale. We fix tracking first so decisions are based on real conversions.
- Creative is part of the job. Ads are built for each platform, not resized from one master.
- Transparent accounts. Campaigns run in ad accounts you own, with full access at all times.
- Honest advice. If a channel is not right for your goals or budget, we will say so.
No long lock-in contracts, no inflated promises. We agree targets together, report against them clearly and earn the next month with results.
Paid advertising performance depends on your market, offer, budget and platform policies — no agency can honestly guarantee specific results. What we do guarantee is a clear plan, careful execution and straight answers.
FAQs
Common questions
Which platforms should I advertise on?
It depends on where your customers spend time and how they buy. High-intent searches usually belong on Google; discovery and impulse purchases often suit TikTok, Instagram or Snapchat; longer consideration often benefits from YouTube and retargeting. We recommend a mix in the strategy call based on your goals and budget.
What budget do I need?
There is no single minimum, but each platform needs enough spend to gather data and optimize. In the strategy call we will suggest a realistic starting budget for your goals, and tell you if a smaller test makes more sense first.
Do I own the ad accounts?
Yes. We work inside ad accounts owned by your business (or set them up in your name), so your data and history always stay with you.
Do you create the ads too?
Yes. Creative strategy and ad production — static, video and UGC-style edits — are part of our service, built specifically for each platform.
How do you report results?
You get regular reports covering spend, conversions, cost per result and return where it can be measured, plus what we changed and what we plan next. We agree the KPIs with you before launch.
How quickly can we start?
After the strategy call and onboarding, most accounts can launch within one to two weeks, depending on tracking setup and creative needs.
Let’s build your next campaign
Tell us about your business and goals. We’ll reply within one business day to arrange a free 30-minute strategy call.