Oct 3, 2026 · 2 min read
Google, Meta, TikTok or Snapchat: how to choose where to advertise first
Each platform reaches people in a different mindset. A practical way to pick your first channel based on demand, product, creative capacity and budget.
Insights
Practical notes on paid media strategy, creative testing and measurement — written by the Social Options team.
Oct 3, 2026 · 2 min read
How to structure a paid social creative test that actually teaches you something
Most “creative testing” changes too many things at once. A simple framework for testing hooks, angles and formats on Meta, TikTok and Snapchat.
Oct 3, 2026 · 2 min read
The conversion tracking checklist to finish before you scale ad spend
Ad platforms optimize toward the conversions they can see. Here’s what to check in GA4, Google Tag Manager, pixels and conversion APIs before increasing budgets.