Our Work
Sample case study: Growing a food-delivery app with TikTok, Snapchat & YouTube Shorts
Hypothetical example — how we’d drive quality app installs and first orders with vertical video, fast creative testing and app-event tracking.
Hypothetical sample case study. The brand below is fictional. This page shows how Social Options would plan and run a campaign — it does not describe a real client, real spend or real results.
At a glance
- Brand: Verde Eats (fictional)
- Sector: Consumer app · Food delivery
- Platforms: TikTok, Snapchat, YouTube Shorts
- Goal: Installs that turn into first orders within seven days
The challenge
- Cheap installs that never place an order.
- Creative fatigues quickly in a fast-moving category.
- Measuring app events across platforms consistently.
Our approach
Strategy, step by step
- MeasureMobile measurement partner (MMP) setup with in-app events — install, sign-up, first order — shared with each ad platform.
- TestTikTok and Snapchat as primary channels, optimizing toward first order rather than install once event volume allows.
- ExpandYouTube Shorts with the best-performing vertical concepts, adapted for that audience.
- Re-engageRetargeting for installers who haven’t ordered, with a first-order offer where margins allow.
- RefreshHigh creative volume: new hooks weekly, built from the winning concepts.
Creative plan
What we’d produce and test
- Food-first hooks: the dish in the first second.
- Creator-style “what I ordered” videos and deal-led edits.
- Snapchat full-screen video with a swipe-up to the app store.
Measurement
How we’d judge success
- Cost per first order (not just cost per install)
- Install-to-order rate within seven days
- Creative hook rate and thumb-stop rate
- Retention of first-order customers at 30 days
Reporting
What the client would see
A weekly optimization summary and a monthly report covering spend, conversions, cost per result and what we changed — with platform numbers reconciled against GA4 and the client’s own data.
No results are shown because this is a hypothetical example. Real outcomes depend on the product, market, budget and creative.
Want a plan like this for your business?
Book a free strategy call and we’ll map out an approach for your goals.